Geo targeting

How it works

When someone clicks your link, Linksaff detects their country and checks if you have a rule for it. If yes, they're sent to the destination you set for that country. If not, they go to the link's default destination URL.

You only need to add rules for the markets you care about — everyone else just works.

Setting up a rule

Open the link's details panel and find the Geo Targeting section. Hit Add location, pick a country, and paste the destination URL for visitors from that country. Add as many countries as you need — one rule per country.

When a link has geo rules, the Destination URL field is relabeled Default URL — that's where visitors without a matching country rule land.

Geo targeting vs A/B testing

Geo targeting and A/B testing are separate modes — use one or the other per link. If a link has both, country rules take priority: matched visitors go to their geo destination, and everyone else falls through to the A/B split or the default.

Testing your rules

Country is detected from where the visitor actually is. To test a rule for a different country, click the link through a VPN set to that country. From your own connection you'll always see the rule for your country, or the default.

Things to keep in mind

• One rule per country per link.
• Rules only affect the link you edit — they never change another link, project, or account.
• Country performance is in [Analytics](/help/analytics) — the country breakdown shows you how each market performs.