Operate
Tags
Free-form labels you can apply to any link. Unlike a project (one per link), a link can have many tags — and the same tag can span multiple projects. Great for slicing by channel, geo, offer type, or batch.
Tags vs projects vs SubIDs
- Project — one per link. A folder. Can pre-fill a default domain.
- Tag — many per link. A cross-cutting label for filtering across projects.
- [SubID](/help/subids) — a value stamped onto the destination URL at click time. Not for organising — for attribution in your affiliate network's postback.
Create a tag on the fly
In the link form (create or edit), open the Tags field, type a name, and pick Create "…". The tag is created and attached in one step, then available to reuse on other links. You can also create tags up front on the Tags page.
Filter by tag
Click a tag chip on any link row to filter the list to that tag, or use the Tags dropdown in the Links filter bar. Combine with search, status, and project filters.
Manage tags
The Tags page lists every tag with its link count. Rename, recolor, or delete from there. Deleting a tag doesn't delete its links — it just removes that label. Links keep their other tags.
Related — Operate