Route each country to the right offer

1. Know your markets

Most offers are geo-capped: the US page won't convert (or even load) for a UK visitor. If your traffic crosses borders — and email and social traffic always does — every mismatched click is money out. Check the country breakdown in Analytics to see where your clicks actually come from.

2. Add one rule per market

Open the link's details panel, find Geo Targeting, and hit Add location. Pick the country, paste the destination for that market, save. Repeat for each market you run.

You don't need a rule for every country — the Default URL catches everyone without a match. Point it at your broadest offer, a global fallback, or a page that captures the lead anyway.

3. Test the rules

From your own connection you'll always get your own country's rule (or the default). To check another market, click the link through a VPN exiting in that country — you should land on that market's offer.

4. Watch it perform

The country breakdown in Analytics shows clicks per market. Pair it with your network's per-geo conversion reports to spot a market that clicks but doesn't convert — that's usually the sign to swap that country's offer.

Geo targeting and A/B testing are separate modes — pick one per link. If both are set, country rules win and everyone else falls through to the split.