Guides
Split-test two landing pages
Same link, same traffic, two landers — let the click data pick the winner. Setup takes a minute; the discipline is in not touching it mid-test.
1. Start from a working link
Pick the link that gets the traffic (or create one). Its current destination becomes your baseline — Variant A.
2. Add the challenger
In the link's details panel, hit Split under A/B testing. Variant A is pre-filled with the current destination; paste the challenger URL into Variant B. Traffic starts at 50/50.
Want to protect proven revenue while testing? Weight A at 8 and B at 2 — the challenger gets 20% of clicks until it earns more.
3. Let it run
Every visitor is consistently assigned to one variant, so nobody's conversion data is polluted by seeing both pages. That also means your own browser always lands on the same variant — it's not a bug. To see the other one, use a VPN or mobile data, or just trust the per-variant click counts.
Changing weights mid-test re-assigns some visitors and muddies the data. Set the weights, then leave them alone until you have enough clicks to call it.
4. Call the winner
Clicks per variant are in the panel; conversions come from your network's reports — Linksaff passes the variant label through to your postback. When you have a winner, set the loser's weight to 0. It leaves the rotation but keeps its history, in case you want a rematch.